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Coke Zero Lets Fans Become 007

March 17, 2013

One of the most exciting and interactive cross promotion in the past little while has to be Coke Zero‘s Skyfall campaign.

The campaign sends unsuspecting 007 fans on a Bond-like mission through a train station to obtain tickets to the film’s premier.

The campaign essentially brings viewers right into the film, allowing them to become their own version of James Bond and to respond to the campaign as they see fit – some might have chosen not to take the challenge, and the ones who did, did so with their own style. This is a big change from the one-way push of information that we normally see in ad campaigns, and a great example of what a little audience involvement can do.

Would you be able to keep up? Check out the video:

Photo credit: Lucychlin