Plus Republic

+Republic

Suite 203, 8708 48 Ave.
Edmonton, AB
Canada  T6E 5L1

Tel: (780) 989 0606
TF: (855) 715 0999

hello@plusrepublic.com

George Moir Brings Antiques into the 21st Century

Posted
May 6, 2012

George Moir Antique Auto Parts is a business out of Stony Plain, AB that specializes in antique Ford parts. The business has been an important part of the local auto restoration community for over 35 years.

They recently decided that it was time to bring some modern convenience to the business of antiques in the form of a website. In developing a website for such a specific, niche audience, there were a number of considerations to keep in mind.

People take their passions seriously, so it’s important that every detail is up to standard.

People take their passions seriously, so it’s important that every detail is up to standard. For antique auto restorers and enthusiasts, this means fact checking historical data; examining photos for correct details and design integrity; and triple-checking that photos, information, and dates all match up.

Restoring cars isn’t a hobby; it’s a lifestyle. We didn’t want the site to just be a place to browse for parts; we wanted to incorporate the community and lifestyle that goes with restoration. The site lists upcoming events, and features photo galleries and links to encyclopedia entries about Ford, so that the audience can immerse themselves in the restoration experience. All of this information is sorted by era, ranging from the earliest Model T to the mid-century F-series, so Ford fans can browse by which era interests them most.

People like to share their passion, so we included a section for restorers to tell their stories.

The site isn’t just a place to browse for parts; it incorporates the community and lifestyle that goes with restoration.

When your business caters to the personal interests of your customers, you have to think about what’s most important to them. And most often it’s not potential business transactions that will drive them to your site; it’s knowing that you understand their interests and can connect with them on a personal level, which is exactly what customers will get from George Moir’s new site.

If you’d like to talk about ways you can use your site to connect with your customers on a personal level, give us a call at (780) 989 0606, or email us at hello@plusrepublic.com.