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How Are People Sharing Your Content?

September 16, 2013

As many companies begin to shift their marketing efforts into web-heavy territory, they are finding that there’s more to it than simply generating good content. Even good content sometimes needs a little bit of a push in order to get noticed.

If you are getting frustrated because no one seems to be picking up what you’re putting down, you might want to reconsider the platform you’re using.  According to a recent post by Digital Buzz, different types of content tend to be favoured by different social media platforms.

Here are some points of interest:

Facebook yields a higher overall number of shares than any other major social media site. Articles that focus on watercooler-type information are shared more than any other type of content on Facebook, and short articles with images are typically favoured.

Twitter sees the most balance in what is shared. Almost any type of content can be popular on Twitter, with  technology and social media content holding a slight lead. News, images, and video are the most popular content formats shared on Twitter, but again, there is no runaway leader.

Google+ users tend to favour articles about technology, and they’re more likely to share reviews and videos than any other type of content.

LinkedIn generates the lowest number of shares and, predictably, content about business makes up over half of the site’s shared content. Images are more likely to be shared than any other type of content, and LinkedIn uses are the least likely to share video content.

For a more complete picture of works and what doesn’t on Facebook, Twitter, Google+ and LinkedIn, check out this infographic from Digital Buzz. If you’d like some guidance on how to craft sharable content, give us a call at (780) 989-0606 or email us at