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Near Field Communication

Posted
April 26, 2012

Just when you thought your smartphone was already doing everything for you . . .

Near Field Communication (NFC) technology is already popular in parts of Europe and Asia and is now on the rise in North America. You might have noticed that most smartphones and tablets are now being manufactured with NFC capabilities, and even those that aren’t are generally compatible with NFC-enabling SIM cards. So just what is NFC anyway?

NFC technology is already popular in parts of Europe and Asia and is now on the rise in North America.

Well, you just might be using it already – think MasterCard PayPassEsso Speedpass, and Visa payWave, or any other card that requires no more than a tap against the terminal for a transaction to be completed. The process works by using electromagnetic radio fields to establish communication between NFC-enabled mobile devices. The devices are required to touch or come within close proximity to each other to communicate.

Communication
Communication can be passive, meaning it occurs between a mobile device and a stationary item or object, such as a poster, containing an NFC chip, or “tag.” NFC tags can send information, but they can’t read or interact with information. This setup is often used to transmit information the way a QR code would, sending basic information or even coupons to the receiver.

Interactivity
Communication between two NFC-enabled devices, however, can be highly interactive. This can include the exchange of contact information, processing payments or other transactions, exchanging media, or entering multi-player mobile games.

Reach
Many countries such as France, Germany, Austria, India, and China, are already experimenting with the technology. Most of these countries are testing out NFC technology as a way to pay for transit tickets with the tap of a mobile phone. Technology such as Google Wallet and MasterCard PayPass is used to make mobile phone payments possible.

How can you put NFC technology to work for your business? If you’re stuck for ideas, give us a call at (780) 989 0606 or email us at hello@plusrepublic.com. We’d love to chat with you.

Photo credit: Gadget News