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Ten Trends to Watch in 2015

December 1, 2014

Authenticity, leadership, and technology adoption will be the next big things in your business.

It’s a fast-paced, hyper-connected world out there. In the competitive corporate world, organizations have to stay ahead of the curve in order to gain a competitive advantage. To stay ahead of the pack, make sure you jump on Forbes’ five marketing trends of 2015 early. Here’s an overview, and stick around for our own five picks for 2015 trends:

  1. Authenticity: Make transparency even more important. 2015 will be about honesty, establishing trust, and credibility among audiences that are savvier and more connected than ever before.
  2. Leadership over promotion: Personal branding is so 2014. Instead, forward-thinking companies will reap the credibility and recognition that comes from being a leader in the field rather than a shameless self-promoter.
  3. Inbound marketing: Drawing people in with easily shareable content that connects you to a wider audience and converts clicks into sales not only has a proven record of success, but also provides a tangible metric to track. Expect to see more inbound marketing throughout 2015.
  4. Technology adoption: With increasingly sophisticated software and ever more precise audience targeting, cutting edge companies in 2015 will continue to embrace cutting edge technologies to get ahead of the competition in getting their messages out to customers.
  5. Going mobile: Now that consumers have embraced the smartphone, expect to see businesses follow suit in 2015. Sure, everyone’s got a website these days. But do you have one that’s been optimized for the mobile experience? Because if your competition doesn’t yet, they will soon.

Now there’s no doubt that the people at Forbes know what they’re talking about, but when it comes to technology, five points just isn’t enough to cover everything. That’s why we’ve added our own list of five other trends set to expand during 2015. Thanks to Forbes for getting us started!

  1. Going cashless: Apple Pay may not be coming to Canada for a while still, but you can bet you’ll see NFC (Near-Field Communication) payments like it and competitor CurrentC picking up steam over 2015.
  2. Social networking in the office: Whether the rumours of a January launch for Facebook at Work are true or not, you can be sure the arrival of the social media giant into the office project collaboration workspace is going to make a strong social media campaign more important than ever. Plus, if Facebook isn’t your thing, you still have other options in Google+ or Slack.
  3. Wearable tech: Sure, Google Glass wasn’t the greatest idea the search giant ever had, but wearable tech is still on the upswing. Whether it’s in the form of a Fitbit fitness wristband or a smart hoodie, wearable tech is becoming more fashionable with each passing year.
  4. Taking to the sky: Although Amazon has largely scuttled plans to press drones into service as shipping vehicles, the little flyers are still being embraced. Matternet has plans to use them to deliver medical supplies, and the tiny flyers are being used by photographers and marketers to get perfect shots that used to be impossible to get by conventional means.
  5. Changing search priorities: Google searches prioritize quality content over keyword saturation. That’s nothing new, but the latest iteration is focusing on weeding out thin, redundant, or aggregated material. With each new algorithm update, quality content becomes increasingly important. Your 2015 online content will have to be top notch if you want to compete.

That’s all we’ve got for now. We had a great time putting these together for you. Thanks for a great 2014, and we look forward to working with you to make 2015 even better!

Photo credit: flickr