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They’re Informed and They’re Buying Online

November 21, 2014

Online and mobile shopping keeps growing at breakneck speeds.

If Alibaba’s Singles’ Day has taught us anything, it’s that e-commerce – and now mobile commerce – is getting bigger and better with every year. $9 billion worth of sales in one day make it clear that more and more business is being conducted online as retailers flock to the web in order to meet customers expectations. Walmart has started to rethink its stores as distribution centres for their online customers as they continue to joust with Amazon, while retailers that have tried to avoid competing seriously online are suffering.

With so much growth online, there’s a lot at stake. How prepared is your business for selling online?

Mobile technology has made for a well-informed customer.

It used to be that customers were more reliant on advertising, salesmen, and neighbourly word-of-mouth to inform their purchasing decisions. Now, typing a few words into Google or even just asking Siri means customers can learn everything they could possibly need to know about your product, and more. What’s more, they can always take to social media for direct information from a trusted source.

Social media means unfiltered, instant reviews.

Building trust is more important than ever, and social media is the way to build trust with your online audiences. These days, customers can get all the information about your product they’ll ever need just by asking a Facebook friend. More importantly, these are sources of information that customers usually consider more honest than a company website, making a strong, controlled social media presence even more important.

Customers have more choices than ever before.

It’s not like customers have never had alternatives, but these days they can drop you instantly. A bad review from a friend or a poor-taste tweet could drive your customers to any one of hundreds of other alternatives that are literally at their fingertips thanks to keyboards and smartphone screens. In the age of the consumer, it’s more important than ever to ensure an exceptional customer experience.

Mobile technology has given companies more ways than ever to connect with their customers. Companies that want to keep competing have to embrace the online, mobile customer, and build a powerful online and social presence to keep them coming back again and again.

Want to talk about making your website mobile-friendly or building a social media presence? Give us a shout.

Photo credit: flickr