Plus Republic


Suite 203, 8708 48 Ave.
Edmonton, AB
Canada  T6E 5L1

Tel: (780) 989 0606
TF: (855) 715 0999

Balance Media is Now +Republic

September 10, 2012

You might have noticed a recent change to our company: what was once known as Balance Media has been changed to +Republic, our new name. This likely came as a surprise to you, but it’s a change that has been in the making for quite some time. We’ve experienced a lot of growth as a company, and have been spending the past little while developing ways to reflect that.

We’re not completely shedding the Balance Media moniker. We’re simply saving it for a specific set of services, namely anything self-operated that isn’t commissioned by a client. As our team has grown, we’ve had the opportunity to begin working on more of these projects, but wanted to keep them separate from our client work. We never want our clients to feel like they’re being neglected for our personal projects.

Our work with our clients is what inspired our new name. The idea of collaboration is central to our values and our work. Everything we do is with the goal of improving an experience for the end user. We wanted this people-centric philosophy to be apparent in our name. That’s how +Republic came to be.

Changing a business’s name can be a risk, but if you execute the change properly, and do it for the right reasons, it can be a good way to refresh your business and show your clients that you’re in tune with what’s meaningful to them. We hope that message comes across to you in our name change.

If you have any questions about our new name, or if you’d like to talk about rebranding your business, give us a call at (780) 989 0606 or email us at