Price Packaging & Strategy

Wouldn’t it be great if small adjustments in how you present pricing could boost your revenue 50%? 🚀

It sounds too good to be true, right? But, it comes down to simple buyer psychology. Using behavioural economics we'll bring new behavioural insights and strategy to your fee letter, proposal, landing page, pricing email, customer quotation, and more.

What if you could:

  • turn lurkers into buyers?

  • convert people that "will think about it" to "yes, let's do this!"?

  • increase your average sale by 20%? 50%? More?

  • show people why it's better to buy your high value options, than the ones that make you less?

Here's what we're sure of.

You're frustrated because you've put every effort into your marketing. You've attracted perfect leads. Each lead is solid and they're qualified. Your sales team delivers the proposal or you show them the bright "Buy Now" button. Then, queue the crickets. Again? WTH?

You did everything right! Losing these deals is driving you nuts!

If you're overlooking even the smallest aspect of how you present your pricing, you'll lose sales and not understand why.

Let's fix this.

It’s time for pricing plan, packed with strategy. Using smart behavioural tactics like nudges, a clear choice architecture (presenting your options), price appearance techniques and more, we'll help your sales convert better.

You'll get a repeatable method for presenting prices to close deals sooner. You'll get larger invoice totals.

How can revenue not go up?

Whether you're B2B, B2C, direct to consumer, product sales, services, or a SaaS model, your new approach will simplify the decision process for your customer.

There's no sludge, no misrepresenting yourself and no crossing the line. Just simple behavioural science at work.

This immediately means more deals for you resulting in more revenue.

Smart tweaks to your pricing will make all the difference.

It's time you close more deals and boost that revenue.

Key Services.

 

Building choice architecture

Behavioural nudges (anchoring, framing, & more)

Pricing automation in online systems

Price partitioning

Discount presentation formats

Autonomy mapping

Fee letters

Statements of work

Proposal pricing

Customer quotations

Landing pages

Pricing guidance in online systems

Sales campaigns

Your costs are real.

How much is your company wasting on duplicate tasks, outdated paper-based processes, and navigating customer confusion?